There’s tweeting, and then there’s tweeting
I don’t mean to pick on Salon.com. I really don’t. It’s been one of my favorite online magazines for just about this entire decade.
But I just can’t help pointing out… oddities where I see them. My attention is not focused on the site content at all, which is consistently high quality (this Heather Havrilesky roundup of the year in TV is fantastic, for example), but the advertising has caught my eye a few times recently.
A few weeks ago, I called out the bizarre CNN ad that could have easily doubled as a promo for the new season of Lost.
And now, I point your attention to an in-house ad pointing readers to Salon.com’s Twitter presence.
Thinking that it was very cool that Salon is active on Twitter and engaging its audience over there, I clicked over to check out its profile.
So, it’s cool that Salon is making use of Twitter, I guess. But let’s face it, pumping an RSS feed into Twitter alone doesn’t really merit a lot of attention. There’s no non-story “Twitter exclusive” comments from Salon’s editorial staff, no “@ replies” with the Twitter audience, no follows. No real social media engagement, in other words.
Without making too much of a big deal of it, there’s tweeting, and then there’s tweeting.
