Blog Focus: CoTweet Paid Service For Twitter
Twitter is now big business. How do we know? Because services are springing up that are betting that big time companies are willing to pay big time bucks to harness, filter, and interpret the orgy of data, link-sharing, and communication that is taking place on the 140-character-based beast each day.
Case in point is CoTweet’s new Enterprise Innovators Program, which charges a currently invite-only list of companies $1,500 a month to obtain tools such as reach analytics, engagement and influence analytics, and extended customer conversation history, which tracks “a lifetime archive of customer interactions.”
And thus the bloggers spoke:
• Mashable: Previously a free tool for beta users, the new enterprise option tacks on additional analytics and tweet history and starts at $1,500/mo (according to The Wall Street Journal). The company is boasting that McDonald’s, Microsoft, SunTrust, Coca-Cola, and Ford have already upgraded.
• Twitterrati: If there’s a market ripe to consume fee-based Twitter services, it’s businesses looking – and will to pay for – more bells and whistles than Twitter offers. Why Twitter hasn’t already entered this market is a mystery but, then again, everything Twitter does when it comes to revenue seems to be an enigma wrapped inside a riddle.
• WebProNews: Coca-Cola, Ford, McDonald’s, Microsoft, SunTrust, and Whole Foods are among the early adopters, which is quite impressive. Another interesting detail is that CoTweet isn’t exactly begging for clients; the program’s existence was discovered by Wall Street Journal reporterAndrew LaVallee, and businesses in fact have to request an invitation to scope out the new offering.
• Digits: CoTweet is working on additional features, such as the ability for users to assign customer-service tickets, as well as a mobile application that it will release in coming weeks, Mr. Engle said. The company plans to add support for other social-networking sites, starting with Facebook, in the future as well.
• programming blog: Also, although the launch of the CoTweet Enterprise Innovators Program might seem like yet another missed revenue opportunity (Twitter’s indicated before that it might try to make money by selling premium accounts and analytics services),Twitter could still presumably join the game at any point in time.
(this post originally appeared on Technorati)
